Driven to win: Deploying game theory in trucking
On its surface, the theory of “gamification†seems a fairly straightforward one: Using game mechanics and dynamics to drive game-like engagement in a non-game context. In trucking, for example, that can translate into setting up competitions between drivers, to see who can achieve the best fuel economy or record the lowest engine idle time. Yet it’s not quite that easy, Roni Taylor, vice president of industry relations for telematics provider […]